.....is a really easy mark.
"Aw, I didn't get you a Christmas present."
"That's OK, how about giving me a trip to Europe instead?"
Gosh, Reed, why not just throw in a new Lexus while you're at it?
Also, keep in mind that kindly old "Mister Masters", the object of Reed's vast generosity, is someone who has repeatedly tried to kill him.
(This helpful tip brought to you by Marvel Two-In-One#74. Special thanks to Mark Gruenwald, Frank Springer, and Chic Stone.)